Leveraging visual words such as Provocative, Loud, and Entertain, the design process focused on creating a versatile visual identity that could be applied across various platforms. The use of a rubber chicken as an off-screen approach not only nods to classic comedy but also represents the loud voices of comedians addressing serious topics in a lighthearted manner. Vibrant colors, bold typography, and playful graphic elements were carefully chosen to ensure brand coherence and visual impact across print, digital, and environmental formats, resulting in a dynamic and engaging festival identity.