SOMEKIND
Brand Identity / Label Design
SOMEKIND offers high-quality clothing designed for all. This modern and inclusive brand focuses on providing stylish, trendy and comfortable pieces that anyone can wear with confidence.
The brand’s logomark celebrates diversity, featuring fluid shapes that weave together to represent a spectrum of body types and styles. The logotype is presented in lowercase letters with a modern and fluid stylized font. The font choice conveys a sense of casual elegance and is consistent with the brand’s focus on stylish and comfortable clothing.
The design concept is inspired by Y2K aesthetics through its use of iridescent and holographic colors, reminiscent of the vibrant, tech-infused visuals popular during the late '90s and early 2000s. The metallic sheen and shimmering finishes evoke a sense of nostalgic futurism, aligning with the playful and optimistic spirit of that era.
