SOMEKIND

Brand Identity / Label Design

Tools: Photoshop, Illustrator, Adobe Dimension, After Effects

SOMEKIND offers high-quality clothing designed for all. This modern and inclusive brand focuses on providing stylish, trendy and comfortable pieces that anyone can wear with confidence.

Bendito_Mockup-OTv2-Label-01.jpg
Bendito_Mockup-OTv1-Hat-03.jpg

The brand’s logomark celebrates diversity, featuring fluid shapes that weave together to represent a spectrum of body types and styles. The logotype is presented in lowercase letters with a modern and fluid stylized font. The font choice conveys a sense of casual elegance and is consistent with the brand’s focus on stylish and comfortable clothing.

Bendito_Mockup-OTv2-Shopping_Bag-02.jpg
Bendito_Mockup-OTv1-Bag-01.jpg

The design concept is inspired by Y2K aesthetics through its use of iridescent and holographic colors, reminiscent of the vibrant, tech-infused visuals popular during the late '90s and early 2000s. The metallic sheen and shimmering finishes evoke a sense of nostalgic futurism, aligning with the playful and optimistic spirit of that era.

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